Maslow’s Hierarchy of Needs places emphasis on self-actualization, which is the need to grow as an individual. The hierarchy is displayed as a pyramid with the basic needs at the bottom. These are physiological needs such as food, water and sleep.
Secondly is the need for safety and security, it is then followed by social needs for relationships and acceptance.
Esteem needs for items that display self-worth and recognition then become important. Once this need is met the highest need for self-actualization arises.
Social upliftment initiatives are aimed at fulfilling basic human needs in the attempt to improve the basic standards of living. In so doing people can move up the hierarchy and finally reach the level of self-actualization and ultimately their own happiness.